Pinnacle Health Clubs

We’ve worked through three iterations of make-overs with Pinnacle throughout the years. The most recent is by far the most outstanding. Pinnacle has dropped the green and blue exteriors for a sophisticated and modern aesthetic that puts them now in a league of their own. Brand confidence has grown which is evident in the constrained new design – flat CNC routed logos installed without any visible fixings and flex-face banners used sparingly that are easily changeable for new promotions.

Customised wall graphics have played a very significant part in the rejuvenation of the interior image through Pinnacle Health Club. Wall prints can work well in any space when the image or graphic is chosen with the area in mind. Pinnacle opted for contextual based imagery that reflects the mood, energy and movement in each of their specialised training zones. Topping this off is laser cut reception logos and computer cut window frosting throughout. Feedback from club members has been overwhelmingly positive with increased morale and group participation.

Graphical and spacial context is key. The respective teams from Sign Nation and Pinnacle have worked hard to marry space, equipment and wall graphics into training zones that really excite. This strategy means that as the wall print imagery integrates into the space it becomes more than just a nice looking feature wall, these images hold meaning – changing moods, lifting emotions and inspiring club members to get the most out of their workouts.