Wayfinding is informative signage created in a physical location to help people navigate their way to their intended destination.
Wayfinding signs are physical examples of user experience design. It marries aesthetics with practicality, allowing clients to optimize their space’s logistics.
Creating the best possible user experience reinforces brand quality.
If customers can easily find their way around your environment and it is a pleasant experience, they are more likely to return and become advocates for your space.
A Land mark signage piece, directing vehicle traffic to the desired location
Helping people navigate through external environments.
Helping people find their way around an indoor environment.
Helping present information to people in an easy to digest format.
Helping people navigate parking lots to find the nearest available car parking space as well as the way out.
Keeping pedestrians out of harms way whilst getting them where they need quickly and without frustration.
Our progressive approach to wayfinding means that we recommend the latest technologies and design trends where they will add value to the space.
At Sign Nation, we develop wayfinding solutions that instil peace of mind so people can easily navigate through the space to their desired location. We enhance this experience with beautiful graphics and a sense of inclusion. This could be as simple as ensuring pictograms on bathrooms represent all people without any stereo-types attached.
To achieve this, we have a 4 step approach to Wayfinding:
The best reception sign is not always the biggest and brightest. Instead it should be designed as a perfect blend of your organisations brand and the buildings interior fit-out, combined with a selection of the most appropriate materials and fabrication techniques.
Utilising window films and frost is common to create security and privacy where required. Whilst plain frost works great in a classic environment, sometimes the use of graphical elements can bring extra life to your space. Whether through simple cut logos or printed elements and textures.
The exterior of a building is the biggest canvas you have to showcase your brand and its values. Whether it be big and bold, clean and contemporary or subtle and subdued. The ideal solution is discovered through consultation and our proven design process combined with our knowledge of the most suitable materials and installation methods.